<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>9</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="8289">
  <titleInfo>
   <title>Marketing Management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kevin Lane Keller</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Alexander Chernev</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781292404813</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Pearson</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>22.01.395.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3419">
  <titleInfo>
   <title>Ten Deadly Marketing Sins :</title>
   <subTitle>Sepuluh Dosa Pemasaran Mematikan Sinyal Dan Solusi</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9797810038</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>ERLANGGA</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>scan0317f.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7309">
  <titleInfo>
   <title>Principles of Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gary Armstrong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781292092485</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">England</placeTerm>
    <publisher>Pearson</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
  <slims:image>scan104.pa17.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3428">
  <titleInfo>
   <title>Manajemen Pemasaran:</title>
   <subTitle>Analisis, Perencanaan, Implementasi, dan Pengendalian Jilid 1 cetakan 7</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>ERLANGGA</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>scan0343f.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3339">
  <titleInfo>
   <title>Manajemen Pemasaran Jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796837498</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>Indeks</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>scan0262f.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="215">
  <titleInfo>
   <title>Manajemen Pemasaran Jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kevin Lane Keller</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790339354</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>ERLANGGA</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>001.42_naz.m_198.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3355">
  <titleInfo>
   <title>Manajemen Pemasaran Jilid 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kevin Lane Keller</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790753266</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>ERLANGGA</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>scan0291f.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3338">
  <titleInfo>
   <title>Prinsip - Prinsip Pemasaran Jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Garry Armstrong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790331327</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>SALEMBA EMPAT</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>scan0266f.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3316">
  <titleInfo>
   <title>Prinsip-Prinsip Pemasaran Jilid 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gary Armstrong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790333994</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">JAKARTA</placeTerm>
    <publisher>ERLANGGA</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>scan0267g.jpg</slims:image>
 </mods>
</modsCollection>
