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  <title>Integrated Marketing Communications :</title>
  <subTitle>Komunikasi pemasaran di Indonesia</subTitle>
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 <name type="Personal Name" authority="">
  <namePart>Eka Wenats</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
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 <name type="Personal Name" authority="">
  <namePart>Kurniawaty Yusuf</namePart>
  <role>
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  <namePart>Leonita K. Syarif</namePart>
  <role>
   <roleTerm type="text">Additional Author</roleTerm>
  </role>
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  <namePart>Putut Widjanarko</namePart>
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   <publisher>ERLANGGA</publisher>
   <dateIssued>2012</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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<note>Buku ini memaparkan perkembangan penerapan Integrated Marketing Communications di tanah air dan tantangan komunikasi pemasaran di masa depan, tetapi juga merekam kesuksesan para praktisi komunikasi pemasaran indonesia yang mampu berkontribusi dan bersaing dengan para prpfesional kelas dunia.</note>
<note type="statement of responsibility">-</note>
<subject authority="">
 <topic>Komunikasi</topic>
</subject>
<classification>380</classification>
<identifier type="isbn">9789792290608</identifier>
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